Share your video guidelines

ICAA Services, Inc airs ICAA-TV throughout the year. ICAA-TV focuses on the health and well-being of organizations that cater to the older adult and the older adult themselves. Video reports are based on factual material or represent the experiences of contributors. Successful video reports emphasize the practical skills that professionals can use right away in their work to encourage active aging.

Video reports should be appropriate for a professional audience, in a simple style that is easy to grasp with explanations of terms and concepts.

Permitted time for video report: 2 minutes or less Please note: Videos over 2 minutes will not be accepted unless for a specific branded channel.

Audience

Our viewers are health and wellness professionals who work with older adults in retirement communities, assisted living facilities, health and fitness centers, recreational facilities (such as YMCAs and JCCs), rehabilitation practices, hospital wellness centers, hotel fitness/spas, and government (departments on aging in cities, area agencies on aging). Our audience also includes federal government departments and agencies, as well as researchers in academia. It's a diverse audience of people, who may or may not have a scientific background but are sophisticated and educated viewers. About 85% of our members and subscribers have at least post-secondary education; and they tend to be the decision-makers in their facilities: presidents, CEOs, owners, executive directors, wellness directors, and fitness directors.

The common denominator among viewers is the shared goal of helping individuals stay healthier and lead more active, engaged lives as they age. Our viewers are people who have made or who are making the transition to a different view of aging—successful aging—in which older adults enjoy health in all seven areas of wellness (intellectual, physical, social, spiritual, emotional, vocational, and environmental). People view ICAA-TV to find out what others are doing, as well as for ideas and guidance in implementation.

Target viewer:

Owners, CEOs, presidents, vice presidents, managers, assistant managers, and executive directors of organizations or health and wellness facilities that serve the older-adult market
Fitness, wellness, and activity directors who make decisions about fitness and wellness programs
Researchers in public health and/or active aging
Practitioners who work with older adults in a health or wellness capacity (i.e., personal trainers, occupational therapists, physical therapists, and group fitness instructors)
Directors of aging associations, governmental departments and governmental agencies concerned with older adults and their well-being

Topic areas:

Educational articles on specific health issues
Overviews of current and applicable research fields or areas of interest to health and wellness professionals
Business advice, with an emphasis on practical application
Descriptions of successful programs
Facility design and management
Operations and staff training
Industry success stories (including statistics)
All dimensions of wellness
Programming based on your client’s level of function
Selling and marketing to the older adult

Self-promotion

Video should not focus on one product or service you offer, except for videos that appear under the suppliers section. You can include the name of your company, book, product or website in your bio, along with an email address or telephone number. You may include relevant listings of your products along with other products in a sidebar of Resources. The editors may limit some information.

Copyright

You grant the ICAA-TV worldwide rights to publish your video in all electronic formats now known or devised in the future. ICAA-TV may publish your video in additional media, for example, www.youtube.com

Honorariums

ICAA-TV provides the means for health and wellness professionals to share their knowledge with other members of the association. ICAA reporters, however, do not receive any honorariums for their videos.

Video specifications:

Videos will be compressed through Sorenson Squeeze and housed on Sorenson 360. Files will then be embedded in your profile. Video requirements follow:

Maximum length: two minutes
Video input formats: AAC, AC3, AIF/AIFF, ASF, AVI, DV, MOV, MP3, MPEG-1, MPEG-2, MPEG-4, VC-1, WAV, WMA, WMV

[Note: VOB files (DVD) and Flash files are not supported.]

Submit video to:

Colin Milner, CEO, at Colinmilner@icaa.cc via www.yousendit.com

Permitted time for video report: 2 minutes or less Please note: Videos over 2 minutes will not be accepted unless for a specific branded channel.

International Council on Active Aging
Toll-free: 1-866-335-9777 (North America only)
Telephone: 604-734-4466
Website: www.ICAA.cc