Audience

Our viewers are health and wellness professionals who work with older adults in retirement communities, assisted living facilities, health and fitness centers, recreational facilities (such as YMCAs and JCCs), rehabilitation practices, hospital wellness centers, hotel fitness/spas, and government (departments on aging in cities, area agencies on aging). Our audience also includes federal government departments and agencies, as well as researchers in academia. It's a diverse audience of people, who may or may not have a scientific background but are sophisticated and educated viewers. About 85% of our members and subscribers have at least post-secondary education; and they tend to be the decision-makers in their facilities: presidents, CEOs, owners, executive directors, wellness directors, and fitness directors.

The common denominator among viewers is the shared goal of helping individuals stay healthier and lead more active, engaged lives as they age. Our viewers are people who have made or who are making the transition to a different view of aging—successful aging—in which older adults enjoy health in all seven areas of wellness (intellectual, physical, social, spiritual, emotional, vocational, and environmental). People view ICAA-TV to find out what others are doing, as well as for ideas and guidance in implementation.

Target viewer:

• Owners, CEOs, presidents, vice presidents, managers, assistant managers, and executive directors of organizations or health and wellness facilities that serve the older-adult market
  
• Fitness, wellness, and activity directors who make decisions about fitness and wellness programs
  
• Researchers in public health and/or active aging
  
• Practitioners who work with older adults in a health or wellness capacity (i.e., personal trainers, occupational therapists, physical therapists, and group fitness instructors)
  
• Directors of aging associations, governmental departments and governmental agencies concerned with older adults and their well-being